Job Title: Director of Digital Marketing, Digital Strategies

Department: Digital Strategies

Location: Oakland, CA; Washington, DC; or remote

Reports to: Acting Senior Director, Digital Strategies

Supervises: Email, Online Fundraising, and Web teams in Digital Strategies department

Context: At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it. Sierra Club has close to 800 staff across the country and a network of 64 local chapters that are led and fueled by thousands of volunteers. We are also proud to be a unionized employer, with three labor unions representing more than half of our employees.

Scope: The Director of Digital Marketing will establish a new team to integrate Sierra Club’s campaigning, fundraising, programming, and membership offerings into a comprehensive digital subscriber experience.

This is a new senior role in the Digital department -- the Director of Digital Marketing will have the opportunity to build a team and work with existing strategists and practitioners. They will work in close partnership across departments, with a strong tie to our Communications leadership team, to create a holistic email and mobile strategy to achieve fundraising, narrative, brand, and organizing goals while growing our lists and maintaining their health.

This person will be responsible for establishing a cohesive member and supporter experience for the Sierra Club, based on organizational priorities and objectives, and consistently evaluate how digital engagement and communication with our base creates impact and achieves our goals.

This is a position that requires senior level experience managing large teams. We’re looking for someone that is plugged into what’s happening online and offline – a systems thinker and project manager that can take large amounts of information and build plans and produce results from it. The Director of Digital Marketing should also be highly organized, a strong communicator, and a leader that motivates others.

This position directly relates to the 24 hour news cycle which will sometimes require weeknight and weekend hours.

Job Activities: Though no two days are the same, the person in this role should expect to:

1. Oversee the Sierra Club’s Digital Marketing strategy, including but not limited to email messaging, CRM platform, SMS platform, digital advertising, online fundraising, and list growth.
2. Direct the Sierra Club's Email and mobile strategy to reach, engage, and educate our base and growing audiences with timely, coordinated updates that tell a holistic story about Sierra Club’s work in consistency with brand guidelines.
3. Hire, coordinate and manage a budget for the various roles and teams associated with email, mass texting systems, and digital supporter and member experience touch points.
4. Serve as senior writing coach and copy editor, offering resources and support to develop a unified voice across all of the organization’s priorities and initiatives. Day to day, provide actionable, constructive feedback that improves messages and helps staff to learn.
5. Work effectively with digital teams and the Communications Department to ensure Sierra Club’s cross-platform strategy reflects quality content in real-time, ensuring all online platforms are optimized for action, user and mobile-friendly, and meet our brand standards.
6. Establish new and manage existing relationships on behalf of the Digital Strategies department with partner organizations and coalitions representing key constituencies.
7. Act as digital lead for rapid response mobilization in time sensitive moments.
8. Lead organization-wide processes for email and mobile calendaring, audience segmentation, and a/b testing in order to grow our supporter base through paid and non-paid acquisition tactics..
9. Work with analysts to regularly track and report out email and sms performance, maintaining standards to use data insights, reporting, and metrics to inform strategy.
10. Synthesize complex policies and important political moments into fundraising and online engagement opportunities.
11. Model effective equity analysis and practice and have a track record of operationalizing equity, and have embedded justice and equity throughout team/department policies, structures, culture, and programs.
12. Other special projects and management assignments as assigned.

A successful candidate must have the following skills and experiences:

• Demonstrated management experience of large teams and familiarity managing large budgets ($1m+).
• Experience growing and managing email and mass texting programs with a large subscriber base, including email and mobile design, engagement and personalization optimization, inbox placement, welcome and re-engagement tactics, online advertising integration, etc.
• Excellent writing skills with the ability to draft content quickly with little guidance. Can cultivate teams with best practices to connect with diverse audiences, translate complex ideas and arguments into everyday language, tell emotionally compelling stories, and move people to action.
• Experience with digital ad strategy and CRM opt-in pathways and journeys.
• An ability to cultivate internal, external partnerships and foster these connections to develop and inform digital programs.
• Expertise in a range of digital CRMs, tools, and technology in the context of advocacy and organizing campaigns. Salesforce and Mobile Commons experience ideal, but not required.
• Strong problem-solving and decision-making abilities, with proven success in managing complex work planning and situations, modeling excellent interpersonal communication, fostering team cultivation and mentorship, and working collaboratively to set and achieve common goals.
• A pulse on what’s happening in the digital and technological landscape, in public, private, and non-profit sectors.
• Experience using qualitative and quantitative data to evaluate success and improve goals.

Compensation & Benefits:

The salary range for this role is $140,000-$150,000.

The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.

This is a category 3 exempt, managerial position.

Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club People Department in consultation with the employee’s manager. The Sierra Club cannot guarantee the approval of a visa petition. The Sierra Club is an equal opportunity employer committed to workforce belonging.

To Apply:

Please submit your resume here.

The Sierra Club provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit, qualifications, lived experience and skills. The Sierra Club does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, national origin, immigration status, socioeconomic status, ancestry, age, size, sex, sexual orientation, gender, gender identity, familial status, veteran status, disability, AIDS/HIV status, medical condition, prior conviction, arrest history, traits historically associated with race, including, but not limited to, hair texture and protective hairstyles, or any other characteristic protected by law.

The Sierra Club values applicants who are people that identify as Black, Indigenous, and other minoritized groups; women; queer, transgender, gender non-conforming, and gender fluid people.

Explore, enjoy and protect the planet.